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Why Slack is acquired by Salesforce?


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Salesforce is buying Slack for $27.7 billion (22.9 billion of €). There must have good reasons... Let's figure out why.

In the soft world of software, the mega acquisition of Slack by Salesforce is one of the biggest in the world between IBM buy of RedHat for $34 billion and Microsoft merge with LinkedIn for $26.2 Billion. In comparison, Facebook “only” paid $22 Billion WhatsApp. SalesForce must have large pockets as they were already in the top 5 when then bought Tableau for $15.7 Billion.

Tell me why

So, why SalesForce CRM champion has bought the Slack communication tool? Here are my explanations:

  • To me, this is clearly a SalesForce response to Microsoft Teams and to a lesser extent Zoom raising popularity, boosted by the COVID-19 pandemic and the usage of those tools by an army of remote workers
  • Although Facebook has not yet found a way to monetize their acquisition of WhatsApp, the acquisition of Slack is certainely as well a defensive move from Salesforce
  • I also see here an possible move of how sales are managed using more and more communication collaborative tools.
  • A CRM is usually organized around a database. With Slack, the data exchanged with customers will probably be less structured but also richer. A customer could ask open questions on a product in a public manner on Slack and Salesforce + Slack agent could answer to it in an appropriate manner. 


Photo credit

Photo by Stephen Phillips – on Unsplash


Salesforce buys Slack in a $27.7B megadeal, TechCrunch, December 1, 2020

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