In France and probably in other countries, the government is limiting the sales in shops to essential goods. A controversy has started on what is essential and what is not. Are books essential? I will not enter into this debate but, anyway, neighbourhood stores have all to react to the COVID situation, with now a new confinement being decided in most of the European countries and elsewhere in the world. Restaurants, florist and book stores are converting themselves to Click & Collect solutions to be able to survive and make some sales. But to get access to those consumers, you need an online presence and a way to do e-commerce.
The winner takes all.
At the same time, giant Amazon has announced a spectacular increase of 37% increase year-over-year of its sales, now hitting $96.1 billion, a record in the company’s history.
The reality is that SMB still have a too limited percentage of e-commerce presence.
A simple checklist
To do e-commerce (quickly), this is usually what is needed:
- A e-commerce solution (eg. Shopify)
- An online payment solution
- A logistics and delivery partner (from classical UPS, DHL to Cubyn)
- A presence in an existing marketplace
One must not forget that sales on smartphones will soon become dominant (Source FEVAD ).
Probably historians will study the COVID-19 moment has a enormous boost of e-commerce adoption by consumer and I hope by companies of all sizes.
E-commerce : des offres préférentielles pour permettre aux commerçants et artisans de poursuivre une activité, French Ministry of Economy (in French)
2020 : L’e-commerce à l’heure du bilan, Fevad, 20/02/2020 (in French)